This Privacy Policy outlines Boholyfe's approach to Data Protection and Privacy to fulfil its obligations under the applicable laws and regulations. This Privacy Policy applies to your Personal Information which is processed by us, whether in physical or electronic mode.
While you may be able to browse the Platform (Website and App collectively referred to as “Platform”) from countries outside of India, however, please note we do not offer any product/service under this Platform outside India. By visiting the Platform or providing your information, you expressly agree to be bound by this Privacy Policy and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Platform.
In this Privacy Policy, the expressions ‘Personal Information’, ‘Data Subject’, ‘Controller’, ‘Processor’ and ‘Processing’ shall have the meanings given to them in the applicable privacy laws.
We are committed to treating data privacy seriously. It is important that you know exactly what we do with your Personal Information.
Throughout this document, “we”, “us”, “our”, “ours” refers to Boholyfe . Wherever we have said ‘you’ or ‘your’, this means YOU.
WHO WE ARE
BOHOLYFE is a company incorporated and registered under the provisions of the Companies Act, 2019. Boholyfe is engaged in the business of facilitating selling, marketing and retailing clothes / garments (“Business”) through the e-commerce platform developed and owned by Boho Lifestyle LLP and its affiliates or offline stores / events to conduct its Business.
ROLES WE PLAY
We play the role of a Data Controller when we collect and process Personal Information about you.
We play the role of a Data Processor when we collect and process Personal Information on behalf of another Data Controller
OUR COMMITMENT
We commit to protecting your privacy and hence our Personal Information handling practices are continually reviewed to ensure compliance with the applicable privacy laws and regulations
PERSONAL INFORMATION GATHERED BY BOHOLYFE
The information we learn and gather from you, personal or otherwise, is used to register you, verify your identity to permit you to use the app, undertake transactions (including facilitating and process payments), communicate with you, convey any promotional offers, services or updates associated with Boholyfe, and generally maintain your accounts with us. As per applicable laws, we also use this information to customise your experience and improve Boholyfe.
INFORMATION YOU GIVE US:
We receive and store any information you provide while using BOHOLYFE or give us in any other way. You can choose not to provide certain information, but then you might not be able to use BOHOLYFE. We use the information that you provide for such purposes as opening your account, processing your transactions, responding to your requests, and communicating with you.
INFORMATION WE COLLECT ABOUT YOU:
We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies,” and we obtain certain types of information when your web browser accesses our Services. Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws:
- You may be served different types of cookies such as strictly necessary cookies, performance cookies etc. For example, If you are an international user accessing our Platform, we only collect strictly necessary data for the functioning of our Platform.
INFORMATION FROM OTHER SOURCES:
We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.
CATEGORIES OF PERSONAL INFORMATION
Categories of Personal Information we may collect and process are as follows;
DEMOGRAPHIC & IDENTITY DATA
- Contact details such as Name, email address, contact number, shipping address, country, date of birth, profile picture
- Open data and public records such as information about YOU that is openly available on the internet
- Details such as Transaction amount, bank name, card number, card type.
ONLINE IDENTIFIERS AND OTHER TECHNICAL DATA
- Location details such as data we get about your location, IP address, logs, or from where you connect a computer to the internet
- Technical details such as device information, location and network carrier when you use our mobile applications
- Communications details such as the Metadata and other Personal Information we get from communications done through e-mails, SMS, instant messages and calls
- Usage data details such as data about how you use our platform, pages viewed, etc.
CONSENT
By using the Platform and/ or by providing your information, you agree and consent to us collecting, storing, processing, transferring, using and sharing of your personal information (including sensitive personal information as per applicable law) that you disclose on the Platform with third parties or service providers for the purposes set out and in accordance with this Privacy Policy.
PURPOSES OF GATHERING YOUR PERSONAL INFORMATION
We use your personal information to operate, provide, develop, and improve the products and services. These purposes include:
PURCHASE AND DELIVERY OF PRODUCTS AND SERVICES
- We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
PROVIDE, TROUBLESHOOT AND IMPROVE BOHOLYFE
- We use your personal information to provide functionality, analyse performance, fix errors, and improve the usability and effectiveness of our Platform.
RECOMMENDATIONS AND PERSONALISATION
- We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with us.
COMMUNICATE WITH YOU
- We use your personal information to communicate with you in relation to BOHOLYFE via different channels (e.g., by phone, e-mail, chat).
ADVERTISING
- We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.
COOKIES AND OTHER TRACKERS USED BY OUR DIGITAL PROPERTIES
Cookies are small text files that are placed on your computer by websites that you visit. Similarly, there are other types of trackers used. Likewise, Mobile Apps use requisite permissions and SDKs. These are used to make Websites & Apps work, or work more efficiently, as well as to provide information to the owners of the website/app.
Depending upon the jurisdiction from where you might be accessing our Platform and as per applicable laws you may be served different types of cookies such as strictly necessary cookies, performance cookies etc. We use cookies, permissions and other trackers on our Platform to collect and process data so as to provide you a better online experience as well as improve our services.
Below are the categories of cookies used on our website along with a description of what they are used for
STRICTLY NECESSARY
These cookies are needed to run our website, to keep it secure if you are logged on and to obey regulations that apply to us. If you are a customer, they help us know who you are so that you can log on and manage your accounts. They also help us keep your details safe and private.
FUNCTIONAL
These cookies are used for remembering things like:
- Your user ID on the log on page
- Your region or country
- Accessibility options like large font or high contrast pages
PERFORMANCE
These cookies tell us how you and our other customers use our website. This helps us to:
- Improve the performance of our services
- Improve the products we provide
Most web browsers allow some control of most cookies through the browser settings. Please note disabling the ‘Strictly Necessary’ cookies may cause certain parts of our website to remain inaccessible to you.
We use other similar technologies in addition to the above
- Pixel Tags
- Log Files
- Clickstream analytics
DO NOT TRACK
Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our sites are not currently set up to respond to those signals.
REASONS FOR DISCLOSING YOUR PERSONAL INFORMATION TO OTHER PARTIES:
We may disclose your Personal Information to others where it is lawful to do so including where we or they:
- need to provide you with products or services
- where you have initiated a payment
- have a legal obligation to do so, e.g. to assist with detecting and preventing fraud
- have requirement in connection with regulatory reporting, litigation or asserting or defending legal rights and interests
- have a legitimate business reason for doing so
- want to send you information and promotional material regarding our products and services
- have asked you for your consent to share it, and you’ve agreed
- Improve your online experience for using our product
DATA SECURITY
We are committed to protecting your Personal Information in our custody. We take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your Personal Information from unauthorised access, alteration, transmission and deletion. We ensure that the third parties who provide services to us under appropriate contracts, take appropriate security measures to protect your Personal Information in line with our policies.
CHILDREN'S PRIVACY
Our platform is directed to be used by adults only. If you are not an adult, while you may look at our site, you should not make a purchase, register, or submit Personal Information to us. We or our associates /affiliates do not knowingly collect information from minors.
CUSTOMER SUPPORT
Any customer can reach out to our Customer Support team/ representative through telephonic or electronic mode in the following manner. Email Customer service at
- For all local Customers: support@boholyfe.com
Call at Customer Service Desk
- Phone: 8448835919 (Mon to Sat, 10 AM to 7 PM )
- Lodge a ticket with the Customer Service Team
Chat with our Customer Service Team
- On Boholyfe website (Mon to Sat, 10 AM to 7 PM )
CONTACT US
FOR ANY FURTHER QUERIES AND COMPLAINTS RELATED TO PRIVACY UNDER APPLICABLE LAWS AND REGULATIONS, YOU COULD REACH US AT:
Email Address: support@boholyfe.com
NOTIFICATION OF CHANGES
We keep our Privacy Policy under regular review to make sure it is up-to-date and accurate. Any changes we may make to this Privacy Policy in the future will be posted on this page. We recommend that you re-visit this page regularly to check for any updates.